Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.”
While most advertising can be expensive, the best advertising and business promotions can be accomplished via low cost methods. In fact did you know that some of the best and most effective forms are actually FREE?
In a tight economy many small businesses cut their marketing budgets as the first expense to reduce, because of cash flow concerns. However when times are tough it’s even more important to keep your business brand front and centre. No matter which marketing methods (and we recommend you use a variety) you choose as a business owner, the key is to keep your promotional efforts going, and to never depend on one form of marketing if you want long term success. (more…)